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The Meta Social Media & Digital Marketing Professional Certificate is an American Council on Education (ACE)-accredited credential designed by Meta and offered via Coursera. It includes six courses focused on social media and digital marketing, covering skills like campaign creation, social media management, and Meta Ads Manager for Facebook and Instagram. The program also offers insights into other platforms like LinkedIn, Pinterest, Twitter, and TikTok.
Upon completing the courses, assessments, capstone project, and Meta exam, students earn two certifications: Meta Digital Marketing Associate and Meta Social Media Marketing Professional Certificate. Graduates are well-prepared for careers in social media and digital marketing, with these certifications being highly regarded in the industry
Creating creative briefs for paid ad campaigns
Developing creative assets for Social Media Ads
Data, privacy and policies for Social Media Ads
Ad placements
Determining your campaign objectives and budget
Selecting your audience, platforms and schedule (timeline)
Evaluating campaign results (ROI)
Communicating and reporting campaign results
Optimizing your ad campaign
Establishing and managing your social media presence
Setting up social media presence
Social media content creation and management
Social media for business
Creation of content pillars and content calendar
Creating and analyzing effective social media campaigns
Defining your target audience
Building and managing communities
Brand positioning
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