Fundamentals of Digital Marketing Certificate by google

The Fundamentals of Digital Marketing by Google is an IAB Europe-accredited course offered through Google's Digital Garage. It consists of 26 modules across seven groups, covering various aspects of digital marketing.

The course begins with making your business visible online, followed by leveraging search engines for visibility, reaching more people through social media and digital tools, understanding different ad platforms, and tracking and analyzing data.

It also covers e-commerce and expanding your business globally. After passing the course assessments and final exam with 80% or above, you earn the Fundamentals of Digital Marketing by Google certificate.

International marketing (advertise across boarders)
Email marketing (building and managing successful email marketing campaigns)
Localized marketing
E-commerce and payments

Search engine optimization (SEO)
Search engine Marketing
Pay-Per-Click
Paid search
Display Ads (ad networks, retargeting
Google business listing
Improve your search campaigns

Content marketing (video marketing)
Advertising on social
Developing social media plan
Setting social media goals
Social media campaigns for mobile

Website design
using GPS to get customers
Mobile optimisation
understanding mobile web and mobile apps
search campaigns for mobile
display campaigns for mobile
video marekting for mobile

Turning data into insights
Measuring success on social media
Managing numbers using spreadsheets
understanding data cycles